The products available to promote the company via the brand can be multiple and used in association. All will be part of a suite of products, logoed, using the corporate font, approved layouts and correct speech and delivery.
They are however on different mediums: paper, material, metal for example and online, the message though is streamlined.
Some product examples are listed below:
- Guidelines : to include logo, colours and typeface
- Stationery : headed paper and compliment slips
- Presentations : to present ideas
- Banners : whether physical or online
- Leaflets : to hand out
- Brochures : to promote
- Signage : to create a presence
- Adverts : to advertise